ASICS had to punch
above its weight.


So we doubled down on our running credentials. In retail, we produced CommArts
award-winning POP. We took over Columbus Circle for the NYC Marathon, winning at the One Show.
And for our brand mantra, we featured Ryan Hall, elite marathoner and ASICS athlete.

In-store (Communication Arts winner)


South African graffiti artist Pinkyi Taylor helped bring our idea to life in
the ASICS Manhattan flagship store.


New York Marathon subway installation – Run With Ryan (One Show winner)

Subway takeover


The wall with every name of every runner.



New York Marathon junk art installation

Making-of video (fun, but a warning, it’s 9 minutes!)

Brand video


Brian Dunaway