Welcome to the
Island of Kentucky.


For the launch of Wild Turkey Spiced — a bourbon that’s Caribbean-inspired, but Kentucky where
it counts — we concocted a fictional nation-state. One embodied by a mashup of  island lifestyle
and distinct notes of a manly American whiskey. Social media drove our creative efforts, but couldn’t
possibly contain the force of nature that is Kentucky bourbon country. Or animated gifs.

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OOH



Thrillist partnership




Brian Dunaway