Wild Turkey had a problem.

It was old. Irrelevant. And considered kind of trashy. But the real story was that Wild Turkey bourbon
is a true original. With a recipe that’s never changed — for 60 years and counting. Authenticity. In a
category of fluff and half-truths and just plain bullshit. It’s something we hung our hat on. Hard.




#ToastJimmy Social Media Program +  Poster Surprise & Delight
In honor of Master Distiller Jimmy Russell’s 60th anniversary, we asked fan to #ToastJimmy in social media
and rewarded them with commemorative, screen-printed posters signed by the legend himself.

#RideWithRosie Social Media Program + Charitable Activation
In newspapers, we ran a letter inviting fans to tweet  the #RideWithRosie hashtag. When they did, our
master distiller  donated $1 to Rosie Napravnik’s thoroughbred charity. If Rosie won the  Derby, Wild Turkey
would double its donation. The hashtag trended on Twitter and caught the attention of celebrities.

Nevertamed.com Web experience
Jimmy Russell 60th Anniversary Documentary

Influencer-based, long-form content


Brian Dunaway