UC San Diego
Turning typical university
advertising on its head.
Check out these campaigns for a top-ranked school that warranted some serious creative love. Look Deeper broke through the sea of sameness that’s typical of university advertising; Science Nonfiction was an on-the-ground activation at Comi-Con International in San Diego. Both creative efforts made a measurable difference, with applications and donations hitting an all-time high in 2018.
Print (The Atlantic, Art Forum, and more):