Turning typical university
advertising on its head.

The 40,000 thinkers and tinkerers at UC San Diego take a very different look at the world — one that breaks from convention to make the planet a better place. Trouble is, few people knew this. So our Break Things Better campaign broke through the sea of blah typical of university advertising, setting this unique school apart from the Berkleys and UCLAs of the world. 



Comic-Con Activation:

Brian Dunaway